The Ultimate Guide to Beverage Service for Catering Events

by Abby Woloss

Hosting a catering event can be a daunting task, especially when it comes to beverage service. With so many options available, it’s important to know your audience and choose the right beverages that will complement the menu and satisfy your guests. In this ultimate guide to beverage service for catering events, we’ll cover everything you need to know to ensure your beverage service is a success.

1. Know Your Audience

Before you start planning your beverage service, it’s crucial to understand your audience. Consider the age group, the occasion, the time of day, and the preferences of your guests. Are they expecting a formal or casual event? Will there be children in attendance? Knowing your audience will help you choose the right beverages to offer.

2. Offer a Variety of Beverages

It’s important to offer a variety of beverages to cater to different tastes and preferences. This includes non-alcoholic options such as water, soda, and juice, as well as alcoholic beverages such as beer, wine, and cocktails. You can also offer specialty drinks that complement your menu, such as a signature cocktail or a mocktail.

3. Provide water stations

Guests will need to stay hydrated throughout the event, so make sure to provide water stations throughout the venue. This will also help reduce the number of empty glasses that need to be cleared.

4. Don't forget the ice

Ice is essential for any beverage service, whether it be for chilling drinks or for cocktails. Make sure to have enough ice on hand and consider using different types of ice for different types of drinks. For example, crushed ice is ideal for cocktails, while large ice cubes are perfect for whiskey.

5. Choose the right glassware

The right glassware is essential to enhance the presentation and enjoyment of the beverage. Make sure to have a variety of glassware available for different types of beverages. For example, serve white wine in a smaller glass, while red wine should be served in a larger glass with a wider bowl. Champagne should always be served in a flute to preserve the bubbles.

6. Consider a signature cocktail

A signature cocktail adds a personal touch to the beverage service and can also tie in with the theme of the event. Consider creating a custom cocktail that represents the event or the host. Make sure to have the necessary ingredients and garnishes available.

7. Consider the Season

The season can play a big role in your beverage selection. During the summer months, guests may prefer lighter and more refreshing drinks such as iced tea, lemonade, or fruit-infused water. In the winter, guests may prefer warm and cozy drinks such as hot cocoa or mulled wine.

8. Don’t Forget the Garnishes

Garnishes can add an extra touch of flavor and presentation to your beverages. Consider adding fresh herbs, fruits, or even edible flowers to your drinks. This can elevate the overall experience for your guests and make your beverage service stand out.

9. Offer Self-Service Options

If you have a large guest list, offering self-service options can be a great way to minimize wait times and ensure a smooth beverage service. Consider setting up a self-serve drink station with a variety of beverages, cups, and garnishes. This can also encourage guests to mingle and socialize while they make their own drinks.

10. Hire a Professional Bartender

Hiring a professional bartender can elevate the beverage service at your catering event. They can provide a high level of service, recommend drinks to guests, and ensure that guests are not over-served. A professional bartender will also have the necessary equipment to create cocktails and other beverages on-site.

11. Consider Special Dietary Needs

It’s important to consider special dietary needs when planning your beverage service. This includes offering non-alcoholic options for guests who don’t drink, as well as providing options for guests with allergies or dietary restrictions. Make sure to clearly label your beverages and provide information on any potential allergens.

12. Train your staff

If you have staff assisting with the beverage service, make sure they are properly trained on how to serve and handle beverages. They should also be knowledgeable about the different types of beverages being served and be able to recommend options to guests.

13. Budget appropriately

Beverage service can be a significant expense for catering events, so make sure to budget appropriately. Consider the cost of the beverages, glassware, ice, and staffing when creating the budget for the event.

14. Have a Backup Plan

Finally, it’s important to have a backup plan in case something goes wrong with your beverage service. This can include having extra supplies on hand, such as cups and ice, or having a backup bartender in case of an emergency. Being prepared can help you avoid any unexpected issues during your event.

Beverage service can be a major aspect of any catering event. By taking the time to understand your audience, offering a variety of beverages, and considering special dietary needs, you can ensure a successful and memorable beverage service for your guests.

At Eddie Deen & Company Catering, we offer clients the option to purchase a package that includes both catering and bar service. Clients can customize their menu or select one of the many existing menu theme options listed on our website. The East Texas BBQ menu is our most popular menu that has made Eddie Deen famous for serving up tasty, never-disappointing dishes. If you are on the lookout for a caterer, click the link here to learn more about our catering services, bar services, and venue locations.